Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key Features Apply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce store Discover a checklist of nearly 300 must-do activities to ensure that no task is overlooked Integrate Drupal with other third-party marketing applications and systems Book DescriptionDrupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learn Explore the most successful digital marketing techniques Create your digital marketing plan with the help of Drupal's digital marketing checklist Set up, manage, and administer all the marketing components of a Drupal website Discover how to increase the traffic to your Drupal website Develop and implement an e-commerce marketing strategy for your Drupal Commerce store Manage your daily marketing activities using Drupal Get started with customizing your consumers' digital experience Find out what's next for Drupal and digital marketing Who this book is forThis book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.

Leverage Jamstack principles, techniques, and best practices to build dynamic websites and web apps focused on speed, security, and accessibility Key Features Understand how JavaScript integrates with reusable application program interfaces (APIs) and browser markup to build a serverless web application Gain a solid understanding of static site development with Gatsby and its importance in Jamstack Find out how to deploy a Jamstack event website directly from GitHub using Netlify Book DescriptionJamstack (JavaScript, API, and Markup) enables web developers to create and publish modern and maintainable websites and web apps focused on speed, security, and accessibility by using tools such as Gatsby, Sanity, and Netlify. Developers working with Jamstack will be able to put their knowledge to good use with this practical guide to static site generation and content management. This Jamstack book takes a hands-on approach to implementation and related methodologies that will have you up and running with modern web development in no time. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, you'll begin by building an event and venue schema structure, and then expand the functionality, exploring all that the Jamstack has to offer. You'll learn how an example Jamstack is built, build structured content using Sanity to create a schema, use GraphQL to expose the content, and employ Gatsby to build an event website using page and template components and Tailwind CSS Framework. Lastly, you'll deploy the website to both, a Netlify server and the Microsoft Static Web Apps Service, and interact with it using Amazon Alexa. By the end of this book, you'll have gained the knowledge and skills you need to install, configure, build, extend, and deploy a simple events website using Jamstack. What you will learn Discover the Jamstack approach and build speedy, secure, and accessible websites and web apps with its component technologies Build an events website by using the Jamstack and the Gatsby static site generator Create and modify your templates and pages to build creative web apps Build, modify, and extend structured content schemas in Sanity Understand Gatsby plugins, project structure, and files, and how it can be used to build Jamstack apps Find out how GatsbyJS uses GraphQL to source content Who this book is forThis book is for web developers looking to implement Jamstack practically. JavaScript developers who want to build modern speedy and secure web apps will also find this book useful. Familiarity with JavaScript and Database programming is assumed.

Write fail-safe automation tests, device emulation, and browser automation using Puppeteer's Google-powered API Key Features Get up and running with Puppeteer and discover best practices for automation testing Automate your modern web applications using Jest and Mocha with Puppeteer Generate screenshots using Puppeteer and find out how they can be used for UI regression tests Book DescriptionPuppeteer is an open source web automation library created by Google to perform tasks such as end-to-end testing, performance monitoring, and task automation with ease. Using real-world use cases, this book will take you on a pragmatic journey, helping you to learn Puppeteer and implement best practices to take your automation code to the next level! Starting with an introduction to headless browsers, this book will take you through the foundations of browser automation, showing you how far you can get using Puppeteer to automate Google Chrome and Mozilla Firefox. You'll then learn the basics of end-to-end testing and understand how to create reliable tests. You'll also get to grips with finding elements using CSS selectors and XPath expressions. As you progress through the chapters, the focus shifts to more advanced browser automation topics such as executing JavaScript code inside the browser. You'll learn various use cases of Puppeteer, such as mobile devices or network speed testing, gauging your site's performance, and using Puppeteer as a web scraping tool. By the end of this UI testing book, you'll have learned how to make the most of Puppeteer's API and be able to apply it in your real-world projects. What you will learn Understand browser automation fundamentals Explore end-to-end testing with Puppeteer and its best practices Apply CSS Selectors and XPath expressions to web automation Discover how you can leverage the power of web automation as a developer Emulate different use cases of Puppeteer such as network speed tests and geolocation Get to grips with techniques and best practices for web scraping and web content generation Who this book is forThe book is for QA engineers, testing professionals, and frontend web developers alike who want to perform end-to-end testing using Google's developer tools. Web developers who want to learn how to use Puppeteer for generating content, scraping websites, and evaluating website performance will also find this book useful. Although knowledge of Node.js isn't necessary, basic JavaScript knowledge will assist with understanding the concepts covered.

Diversity in user queries makes it challenging for search engines to effectively return a set of relevant results. Both user intentions to search the web and types of queries are vastly varied; consequently, horizontal and vertical search engines are developed to answer user queries more efficiently. However, these search engines present a variety of problems in web searching. Result Page Generation for Web Searching: Emerging Research and Opportunities is an essential reference publication that focuses on taking advantages from text and web mining in order to address the issues of recommendation and visualization in web searching. Highlighting a wide range of topics such as navigational searching, resource identification, and ambiguous queries, this book is ideally designed for computer engineers, web designers, programmers, academicians, researchers, and students.

Get to grips with the Cypress framework and learn how to best implement end-to-end automation testing with JavaScript with the help of expert tips, best practices, and real-world testing examples Key Features Write your first end-to-end test and find out how to modernize your testing environment Execute test-driven web development and cross-browser testing using Cypress Discover the advantages of using Cypress over Selenium and refactor testing for modern web apps Book DescriptionCypress is a modern test automation framework for web-based frontend apps. Learning Cypress will help you overcome the shortcomings of conventional testing solutions such as dependency graph problems, the steep learning curve in setting up end-to-end testing packages, and difficulties in writing explicit time waits for your tests. In End-to-End Web Testing with Cypress, you'll learn how to use different Cypress tools, including time travel, snapshots, errors, and console output, to write fail-safe and non-flaky tests. You'll discover techniques for performing test-driven development (TDD) with Cypress and write cross-browser tests for your web applications. As you advance, you'll implement tests for a sample application and work with a variety of tools and features within the Cypress ecosystem. Finally, this Cypress book will help you grasp advanced testing concepts such as visual testing and networking. By the end of this book, you'll have the skills you need to be able to set up Cypress for any web app and understand how to use it to its full potential. What you will learn Get to grips with Cypress and understand its advantages over Selenium Explore common Cypress commands, tools, and techniques for writing complete tests for web apps Set up and configure Cypress for cross-browser testing Understand how to work with elements and animation to write non-flaky tests Discover techniques for implementing and handling navigation requests in tests Implement visual regression tests with Applitools eyes Who this book is forThis book is for automation testing professionals, software and web testers, and frontend web developers who have intermediate-level JavaScript and beginner-level test automation knowledge, as well as for complete beginners who are looking to get started with Cypress and learn how it works. You'll also find this book useful if you are a Selenium tester who wants to migrate to Cypress and leverage its capabilities. An intermediate-level understanding of JavaScript programming and beginner-level knowledge of web testing are required.

Discover the current landscape of full-stack development and how to leverage modern web technologies for building production-ready React.js applications to deploy on AWS Key Features Understand the architecture of React and single-page applications Build a modern Web API for your SPA using Node.js, Express, and GraphQL Gain a clear and practical understanding of how to build a complete full-stack application Book DescriptionReact sets the standard for building high-performance client-side web apps. Node.js is a scalable application server that is used in thousands of websites, while GraphQL is becoming the standard way for large websites to provide data and services to their users. Together, these technologies, when reinforced with the capabilities of TypeScript, provide a cutting-edge stack for complete web application development. This book takes a hands-on approach to implementing modern web technologies and the associated methodologies for building full-stack apps. You'll begin by gaining a strong understanding of TypeScript and how to use it to build high-quality web apps. The chapters that follow delve into client-side development with React using the new Hooks API and Redux. Next, you'll get to grips with server-side development with Express, including authentication with Redis-based sessions and accessing databases with TypeORM. The book will then show you how to use Apollo GraphQL to build web services for your full-stack app. Later, you'll learn how to build GraphQL schemas and integrate them with React using Hooks. Finally, you'll focus on how to deploy your application onto an NGINX server using the AWS cloud. By the end of this book, you'll be able to build and deploy complete high-performance web applications using React, Node, and GraphQL. What you will learn Discover TypeScript's most important features and how they can be used to improve code quality and maintainability Understand what React Hooks are and how to build React apps using them Implement state management for your React app using Redux Set up an Express project with TypeScript and GraphQL from scratch Build a fully functional online forum app using React and GraphQL Add authentication to your web app using Redis Save and retrieve data from a Postgres database using TypeORM Configure NGINX on the AWS cloud to deploy and serve your apps Who this book is forThe book is for web developers who want to go beyond front-end web development and enter the world of full-stack web development by learning about modern web technologies and how they come together. A good understanding of JavaScript programming is required before getting started with this web development book.

Learn end-to-end automation testing techniques for web and mobile browsers using Selenium WebDriver, AppiumDriver, Java, and TestNG Key Features Explore the Selenium grid architecture and build your own grid for browser and mobile devices Use ExtentReports for processing results and SauceLabs for cloud-based test services Unlock the full potential of Selenium to test your web applications. Book DescriptionSelenium WebDriver 3.x is an open source API for testing both browser and mobile applications. With the help of this book, you can build a solid foundation and can easily perform end-to-end testing on web and mobile browsers.You'll begin by being introduced to the Selenium Page Object Model for software development. You'll architect your own framework with a scalable driver class, Java utility classes, and support for third-party tools and plugins. You'll design and build a Selenium grid from scratch to enable the framework to scale and support different browsers, mobile devices, and platforms.You'll strategize and handle a rich web UI using the advanced WebDriver API and learn techniques to handle real-time challenges in WebDriver. You'll perform different types of testing, such as cross-browser testing, load testing, and mobile testing. Finally, you will also be introduced to data-driven testing, using TestNG to create your own automation framework.By the end of this Learning Path, you'll be able to design your own automation testing framework and perform data-driven testing with Selenium WebDriver. This Learning Path includes content from the following Packt products: Selenium WebDriver 3 Practical Guide - Second Edition by Unmesh Gundecha Selenium Framework Design in Data-Driven Testing by Carl Cocchiaro What you will learn Use different mobile and desktop browser platforms with Selenium 3 Use the Actions API for performing various keyboard and mouse actions Design the Selenium Driver Class for local, remote, and third-party grid support Build page object classes with the Selenium Page Object Model Develop data-driven test classes using the TestNG framework Encapsulate data using the JSON protocol Build a Selenium Grid for RemoteWebDriver testing Build and use utility classes in synchronization, file I/O, reporting and test listener classes Who this book is forThis Learning Path is ideal for software quality assurance/testing professionals, software project managers, or software developers interested in using Selenium for testing their applications. Professionals responsible for designing and building enterprise-based testing frameworks will also find this Learning Path useful. Prior programming experience in Java are TestNG is necessary.