This well-written and engaging book explores the effects of the
rush to adopt new, "contemporary" styles of worship by many
Protestant congregations. As churches try to reach the unchurched
and draw new members, they often adapt their worship until it
becomes nothing more than a Spirit-less reflection of popular
culture, A. Daniel Frankforter argues. The book discusses some of
the different programs for "marketing" worship, explores the
implications for the integrity of a church's mission and spiritual
life, and proposes some alternative means for rejuvenating
worship.
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