What does it mean that we can be reached on our mobile phones
wherever we are and at all times? What are the cultural
consequences if we are informed about 'everything and anything
important' via television? How are our political, religious and
ethnic belongings impacted through being increasingly connected by
digital media? And what is the significance of all this for our
everyday lives?
Drawing on Hepp's fifteen-year research expertise on media
change, this book deals with questions like these in a refreshingly
straightforward and readable way. 'Cultures of mediatization' are
described as cultures whose main resources are mediated by
technical media. Therefore, everyday life in cultures of
mediatization is 'moulded' by the media.
To understand this challenging media change it is inappropriate
to focus on any one single medium like television, the press,
mobile phones, the Internet or other forms of digital media. One
has to capture the 'mediatization' of culture in its entirety.
"Cultures of Mediatization" outlines how this can be done
critically. In so doing, it offers a new way of thinking about our
present-day media-saturated world.
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