The world of retail banking is changing. While previously a purely
money-making entity, the industry has brought social responsibility
onto its agenda, and the ground rules for success have altered.
Traditional convictions, rules and values that have influenced all
banking business in the past are brought into question by this
shift, and banks are adopting bold strategies in order to win out
over competitors. Taking both multidisciplinary and holistic
approaches, Retail Banking is a comprehensive analysis of how
traditional retail banks can meet the challenges of the emerging
competitive landscape. It outlines the importance of considering
the traditional fundamentals of banking and fitting them into the
modern times, where technology is pervasive and developments in the
macro and micro scenarios have changed the landscape of the
industry. It highlights that modern retail banking is a conscious
step away from the past, and suggests that for banks to succeed in
this field, they must step away from ad-hoc initiatives and instead
encourage loyalty and a life-long confidence in each of their
customers. This book will be of interest to those with in interest
in retail banking, bank management, business models and strategies
and financial services.
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