Low cost competitors, who offer "good enough" products and services
at very attractive prices, are currently significantly impacting
the businesses of many leading companies, and some are starting to
"move up" to challenge the traditional companies in their core
markets. It's only a matter of time before most companies will feel
the pressure from these aggressive, cut-price competitors. "Beating
Low Cost Competition" offers a step-by-step structured approach to
help executives in traditional companies with premium brands think
through the options for responding to their low cost rivals and
select the most appropriate strategy to win in their chosen
markets.
By examining a wide-ranging group of companies from around the
world, Adrian Ryans provides numerous examples of how different
companies in different industries have responded to low cost
competitors and analyses the effectiveness of their strategies. He
also discusses the leadership and cultural challenges that many
companies are facing as they take steps to respond to their low
cost rivals.
Ultimately, the insights gained from this book will lead to
better and more profitable business decisions.
Adrian Ryans is Professor of Marketing and Strategy at IMD,
Lausanne, Switzerland. He has designed and taught on executive
programs for organizations in North America, Europe, Australia and
Asia, including GE, Bank of Montreal, Medtronic, Deloitte,
Borealis, Saurer, Vestas, IBM, Boeing, National Semiconductor,
BioWare, ASML, Holcim, Varian, Hoechst, Amgen, Fluke, LSI Logic,
Hutchison Port Holdings and Qualcomm. He has also acted as a
consultant for a number of leading global corporations.
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