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Value Creation in the Pharmaceutical Industry - The Critical Path to Innovation (Hardcover)
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Value Creation in the Pharmaceutical Industry - The Critical Path to Innovation (Hardcover)
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This practical guide for advanced students and decision-makers in
the pharma and biotech industry presents key success factors in
R&D along with value creators in pharmaceutical innovation. A
team of editors and authors with extensive experience in academia
and industry and at some of the most prestigious business schools
in Europe discusses in detail the innovation process in pharma as
well as common and new research and innovation strategies. In doing
so, they cover collaboration and partnerships, open innovation,
biopharmaceuticals, translational medicine, good manufacturing
practice, regulatory affairs, and portfolio management. Each
chapter covers controversial aspects of recent developments in the
pharmaceutical industry, with the aim of stimulating productive
debates on the most effective and efficient innovation processes. A
must-have for young professionals and MBA students preparing to
enter R&D in pharma or biotech as well as for students on a
combined BA/biomedical and natural sciences program.
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