The Brand Strategist's Guide to Desire - How to give consumers what they actually want (Paperback, 1st ed. 2014)

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to the people the company wants to reach, and - more importantly - listen to them. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

General

Imprint:	Palgrave Macmillan
Country of origin:	United Kingdom
Release date:	2014
First published:	2014
Authors:	A Simpson
Dimensions:	216 x 140 x 11mm (L x W x T)
Format:	Paperback
Pages:	190
Edition:	1st ed. 2014
ISBN-13:	978-1-349-46896-6
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Earth & environment > The environment > Applied ecology > General Promotions
LSN:	1-349-46896-7
Barcode:	9781349468966

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!