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Star Power [2 volumes] - The Impact of Branded Celebrity (Hardcover)
Loot Price: R3,450
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Star Power [2 volumes] - The Impact of Branded Celebrity (Hardcover)
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Stars do have real power, but not all of them wield it wisely. This
work explores how a variety of celebrities developed their brands
and how celebrity can become a jumping-off point to entirely
unrelated activities. Over the past century, a new breed of
entertainer has arisen-one where the old division between on-camera
talent and the suits behind the scenes has largely eroded. From
Mabel Normand and Charlie Chaplin to Lady Gaga and Quentin
Tarantino, entertainers have attempted to cross specialties and
platforms to new arenas, from politics to philanthropy and more. An
ideal resource for general readers as well as students of American
popular culture and media at the undergraduate through scholar
level, Star Power: The Impact of Branded Celebrity details the new
ways entertainers are working in expanded environments to broaden
their brands while also providing the history behind this recent
trend. The two-volume set comprises four main sections: one that
provides historical background, a second on entertainers moving
beyond stardom, a third focused on commerce and education, and a
final section on cultural missions. The work documents how earlier
entertainers "set the stage" for today's stars by exploiting their
celebrity to take greater artistic control of their projects and
provides articles that depict each artist from a number of
perspectives. Readers will understand what motivates the most
important contemporary entertainers working today and better grasp
the business of entertainment as a whole-how Hollywood works, and
who is really in control. Connects artists to their frequent
collaborators, giving readers the benefit of an expansive
introduction that leads logically into an advanced discussion of
each star Documents how pioneering individuals such as Woody Allen
and Clint Eastwood expand their professional activities, thereby
setting the precedent for what is now commonplace: the performer as
writer, director, producer, and brand Covers a broad range of
individuals, including Ezra Pound, Charlie Chaplin, Mario Puzo,
Lady Gaga, Oprah Winfrey, Spike Lee, Fran Drescher, and even
President Theodore Roosevelt
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