Welcome to Loot.co.za!   Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
0
Your cart

Your cart is empty

Books

Buy Now

Contemporary Trends in Marketing - Problems, Processes and Prospects (1st ed. 2023) Loot Price: R4,216
Discovery Miles 42 160
Repayment Terms: R395 pm x 12*
Add to cart
Contemporary Trends in Marketing - Problems, Processes and Prospects (1st ed. 2023): Aarti Saini, Justin Paul, Satyanarayana...

Contemporary Trends in Marketing - Problems, Processes and Prospects (1st ed. 2023)

Aarti Saini, Justin Paul, Satyanarayana Parayitam

Series: Palgrave Studies in Marketing, Organizations and Society

 (sign in to rate)
Loot Price R4,216 Discovery Miles 42 160 | Repayment Terms: R395 pm x 12*

Bookmark and Share

Expected to ship within 10 - 15 working days

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal” in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

General

Imprint: Palgrave Macmillan
Country of origin: Switzerland
Series: Palgrave Studies in Marketing, Organizations and Society
Release date: September 2023
Firstpublished: 2023
Editors: Aarti Saini • Justin Paul • Satyanarayana Parayitam
Dimensions: 210 x 148mm (L x W)
Pages: 158
Edition: 1st ed. 2023
ISBN-13: 978-3-03-136588-1
Categories: Books
Promotions
LSN: 3-03-136588-7
Barcode: 9783031365881

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Cooking Lekka - Comforting Recipes For The Soul (Paperback): Thameenah Daniels
Cooking Lekka - Comforting Recipes For…
Thameenah Daniels Paperback R312 Discovery Miles 3 120
All Dhal'd Up - Every Day, Indian-ish, Good-Mood Food (Hardcover): Kamini Pather
All Dhal'd Up - Every Day, Indian-ish…
Kamini Pather Hardcover R420 R375 Discovery Miles 3 750
Being There - Backstories From The Political Front (Paperback): Tony Leon
Being There - Backstories From The…
Tony Leon Paperback R350 R312 Discovery Miles 3 120
Kirstenbosch - A Visitor's Guide (Paperback, New Edition): Colin Paterson-Jones, John Winter
Kirstenbosch - A Visitor's Guide
Colin Paterson-Jones, John Winter Paperback R160 R143 Discovery Miles 1 430
Freestyle Cooking With Chef Ollie (Hardcover): Oliver Swart
Freestyle Cooking With Chef Ollie
Oliver Swart Hardcover R450 R402 Discovery Miles 4 020
Cooking with Kim Bagley - A South African fusion of flavours (Paperback): Kim Bagley
Cooking with Kim Bagley - A South…
Kim Bagley Paperback R390 R366 Discovery Miles 3 660
Behind Prison Walls - Unlocking a Safer South Africa (Paperback): Edwin Cameron, Rebecca Gore, Sohela Surajpal
Behind Prison Walls - Unlocking a Safer…
Edwin Cameron, Rebecca Gore, … Paperback R350 R310 Discovery Miles 3 100
Disciple - Walking With God (Paperback): Rorisang Thandekiso, Nkhensani Manabe
Disciple - Walking With God
Rorisang Thandekiso, Nkhensani Manabe Paperback  (1)
 R280 R263 Discovery Miles 2 630
Eight Days In July - Inside The Zuma Unrest That Set South Africa Alight (Paperback): Qaanitah Hunter, Kaveel Singh, Jeff Wicks
Eight Days In July - Inside The Zuma…
Qaanitah Hunter, Kaveel Singh, … Paperback  (1)
 R360 R337 Discovery Miles 3 370
Waterboy - Making Sense Of My Son's Suicide (Paperback): Glynis Horning
Waterboy - Making Sense Of My Son's…
Glynis Horning Paperback R320 R295 Discovery Miles 2 950
Imtiaz Sooliman And The Gift Of The Givers - A Mercy To All (Paperback, Expanded 2nd Edition): Shafiq Morton
Imtiaz Sooliman And The Gift Of The…
Shafiq Morton Paperback  (1)
 R360 R332 Discovery Miles 3 320
Better Choices - Ensuring South Africa's Future (Paperback): Greg Mills, Mcebisi Jonas, Haroon Bhorat, Ray Hartley
Better Choices - Ensuring South Africa's…
Greg Mills, Mcebisi Jonas, … Paperback R350 R317 Discovery Miles 3 170

See more
Books | DVD | Games | Music | Computers | Electronics | Fashion | Sport | Kitchen | Home | Pets | DIY | Toys | Baby | Health & Beauty | Stationery | Arts & Crafts
Need help?
My account
Services
Networking
Partners