Contemporary Trends in Marketing - Problems, Processes and Prospects (1st ed. 2023)

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the “new normal� in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies.

General

Imprint:	Palgrave Macmillan
Country of origin:	Switzerland
Series:	Palgrave Studies in Marketing, Organizations and Society
Release date:	September 2023
First published:	2023
Editors:	Aarti Saini • Justin Paul • Satyanarayana Parayitam
Dimensions:	210 x 148mm (L x W)
Pages:	158
Edition:	1st ed. 2023
ISBN-13:	978-3-03-136588-1
Categories:	Books
LSN:	3-03-136588-7
Barcode:	9783031365881

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