Consumers are increasingly looking to invest in experiences rather
than simply a product. With innovation research moving away from
the traditional focus on manufacturing towards services, this book
develops a much-needed integrated approach for improving analysis
of both experience and service innovation. This impressive book
makes a substantial and compelling contribution to research on the
interdependencies between innovation, services and experiences.
Split into clear and thematically separate categories, the
contributors explore systemic innovation, practice-based
innovation, technology and innovation, and experiences as a
catalyst for innovation. Examples are taken from the tourism
industry, entrepreneurial ventures, online gaming and digital
services, to provide readers with a thorough overview of the
extensive impact of these innovations. Using organizational,
systemic, conceptual and empirical examinations of the experience
and service economies, the authors identify how top class
innovation research can be extended and integrated further with
other research areas. Presenting a state-of-the-art analysis of the
topic, this timely book will benefit teachers of innovation, the
experience economy, and information systems. Researchers of
business economics, and marketing will also find this an essential
foundation volume for future research on topics of innovation in a
globalizing world. Contributors include: J.O. Baerenholdt, C.A.
Billing, J.R. Bryson, P. Corvo, P. den Hertog, F. Djellal, L.
Fuglsang, F. Gallouj, N.N. Grunbaum, M. Janssen, J.F. Jensen, M.-F.
Lee, R. Matacena, I. Miles, J.K. Moller, G. Nardelli, L. Rubalcaba,
K. Sawatwarakul, A. Scupola, F. Sorensen, J.K. Sorensen, M.
Stenger, M. Toivonen, L. Uljala
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