The book presents an integrative viewpoint of behavioral economics
as an approach to analyze the behavior of decision-makers in
various economic situations. Special attention is paid to the
significance of experimental methods, enabling for example the
collection of information for a decision-maker in a dynamic
decision situation, to reduce uncertainty. In addition, behavioral
economics offers the possibility to study human choices in the
context of the economic life of people, also considering their
perception of reality in their own cognitive categories.
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