The pastor of one of today s most dynamic churches illumines the
basic principles of attracting the unchurched to the Christian
message.
Using the story of Bob, a successful swimsuit salesman whose
business takes a turn for the worse when he moves to Alaska, Adam
Hamilton reminds us that all of life is about sales. Whether we are
in a job interview, a candidates debate, or a classroom, we are
selling something: our skills, our convictions, our selves. The
same is true of presenting the gospel to the unchurched. In leading
a friend to a saving relationship with Christ, in inviting them to
join us at church, we are presenting them with something that we
believe they need, that will make all the difference in their life.
Yet if we don t understand what we are presenting, who we are
presenting it to, if we don t believe in the message we are
offering, or if we don t believe that people need that message more
than anything else, then we will not be faithful witnesses to it.
In short, says Hamilton, if we don t understand some of the most
basic principles that all successful salespersons know, then we
will not succeed in presenting the message of Christ to those who
most need to hear it.
By telling the humorous and quirky story of Bob trying to sell
swimsuits in the Arctic, Hamilton explains the fundamental concepts
of sales that also apply in how we spread the gospel message.
Drawing on his experience as the leader of one of the country s
fastest-growing churches, he offers pastors and other Christian
leaders solid, simple guidance on how to share the faith, and grow
one s congregation."
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