Sustainable Crowdfunding - Research-Based Analysis for Communication Campaigns (Hardcover)

This book analyzes the communication and writing strategies necessary to craft and maintain ongoing crowdfunding campaigns to support businesses, non-profits, artists, and others. Drawing on theory from technical communication and user experience, as well as mixed methods research, and text mining, this book takes an evidence-based approach to understanding the successes and failures of crowdfunding campaigns. It examines campaigns across a range of platforms including Kickstarter, GoFundMe, IndieGoGo, and Patreon. The book breaks down successful exemplar campaigns that have proven long-term success to showwhat has worked and why, giving readers a solid foundation to research and create a campaign of their own. Sustainable Crowdfunding serves as a supplemental text for courses in technical and professional communication, user experience, communication research methods, and digital marketing, and will be of interest to both communication scholars and advanced crowdfunding professionals. Online interactive tools for qualitative and quantitative analysis are available at https://rhetoricaldata.com. A stop word appendix for the book can be accessed at routledge.com/9781032312736

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	ATTW Series in Technical and Professional Communication
Release date:	June 2023
First published:	2023
Authors:	Adam Pope
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover
Pages:	224
ISBN-13:	978-1-03-231281-1
Categories:	Books
LSN:	1-03-231281-5
Barcode:	9781032312811

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