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Building a Business of Politics - The Rise of Political Consulting and the Transformation of American Democracy (Paperback)
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Building a Business of Politics - The Rise of Political Consulting and the Transformation of American Democracy (Paperback)
Series: Studies in Postwar American Political Development
Expected to ship within 12 - 17 working days
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Political races in the United States rely heavily on highly paid
political consultants. In Building a Business of Politics, Adam
Sheingate traces the history of political consultants from its
origins in the publicity experts and pollsters of the 1920s and
1930s to the strategists and media specialists of the 1970s who
transformed political campaigns into a highly profitable business.
Today, consultants command a hefty fee from politicians as they
turn campaign cash from special interest groups and wealthy donors
into the advertisements, polls, and direct mail solicitations
characteristic of modern campaigns. The implications of this system
on the state of American democracy are significant: a professional
political class stands between the voters and those who claim to
represent them. Building a Business of Politics is both a
definitive account of the consulting profession and a powerful
reinterpretation of how political professionals reshaped American
democracy in the modern era.
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