This title takes an indepth look at YouTube and the business behind
one of the most well-known and exciting brands today. Beginning
with a single YouTube video, and now part of Google - one of the
most successful businesses around. We cover how YouTube came into
being, the successes and failures over the years, key facts about
the industry and their impact on the global market. Readers will
learn about branding and the business world with Business Matters
features. Each one looks at a different aspect of business - such
as a franchise, management structure or marketing - and explains it
in a clear and concise way for young readers to follow. Key
features give information about Brains Behind the Brand, bringing
to the forefront those who run YouTube today and who have helped
boost the business in the past. Ideal for budding young
entrepreneurs with an eye for opportunity! A brilliant read for
those keen to find out how the business behind the brand works.
Other titles in the series include; Virgin, Manchester United,
Topshop, Heinz and ASOS.
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