Rural Tourism and Enterprise - Management, Marketing and Sustainability (Paperback)

Marketing and management processes across industries can be very similar, but contexts vary where political intervention, public interest and local sustainability are involved. The rural business setting is especially intricate due to the assortment of different business opportunities, ranging from traditional agriculture, to tourism enterprise and even high-tech business. This important new textbook on the subject: - Examines key issues affecting rural enterprise and tourism - Explores the breadth of rural enterprise management and marketing across both developed and developing economies - Discusses strategies for business growth within a rural setting, such as knowledge development, proper planning and innovation - Uses a mix of case studies and theoretical content specifically selected to appeal to both student and practitioner readers Including pedagogical features and full colour throughout, this new textbook provides an engaging and thought-provoking resource for students and practitioners of tourism, rural business and related industries.

General

Imprint:	Cabi Publishing
Country of origin:	United Kingdom
Series:	CABI Tourism Texts
Release date:	May 2017
Editors:	Ade Oriade • Peter Robinson (Department Head)
Contributors:	Sammy Li (Lecturer) • Caroline Wiscombe • Peter Wiltshier • Solomon Olorunfemi Olubiyo • Abiodun Elijah Obayelu • Vivienne Saverimuttu • Weng Marc Lim • Sine Heitmann
Dimensions:	246 x 189 x 18mm (L x W x T)
Format:	Paperback
Pages:	284
ISBN-13:	978-1-78064-750-0
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Tourism industry
LSN:	1-78064-750-6
Barcode:	9781780647500

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