The very rapid growth in the Indian media industries and the
vibrancy of India's popular culture are making a working
understanding of the Indian scene a prerequisite for any serious
study of media in the twenty-first century. As one of the largest
and most influential emerging economies in the world today, India
now plays a crucial role in any serious discussion of social and
economic change taking place at the global level. As new commercial
and political alignments take shape in the face of new global
circumstances, thinkers and decision-makers are inexorably drawn
towards the reality of a new India being forged in the
technological and cultural flux of global media flows.
Taking an innovative interdisciplinary approach to the complex
field of Indian media and society, this book combines a rich
descriptive account with critical analysis designed to engender
informed debate amongst students, academics and other
researchers.
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