In an interactive and densely connected world, transnational
communication has become a central feature of everyday life. Taking
account of a variety of media formats and different regions of the
world, Adrian Athique provides a much-needed critical exploration
of conceptual approaches to media reception on a global scale.
Engaging both the historical foundations and contemporary concerns
of audience research, Athique prompts us to reconsider our
contemporary media experience within a transnational frame. In the
process, he provides valuable insights on culture and belonging,
power and imagination. Beautifully written and strongly argued,
Transnational Audiences: Media Reception on a Global Scale will be
essential reading for students and teachers of global media,
culture and communications.
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