How different are men and women's brains? Does altruism really
exist? Are our minds blank slates at birth? And do dreams reveal
our unconscious desires? Psychology is everywhere in today's
society. No crime fiction, documentary, chat show or medical
consultation is complete without the introduction of a
psychological angle. Psychology seeks to understand and explain
thoughts, feelings and behaviour through a dizzying array of ideas
and theories, shedding light on everything from memory, social
mobility and attitude formation to delusions of grandeur,
alcoholism and computer phobia, to name a few. In 50 Psychology
Ideas You Really Need to Know, Professor Adrian Furnham explains
the central ideas of psychology in 50 concise and accessible
essays. Packed with the latest research, most important case
studies and arguments of key thinkers, this book is the perfect
introduction to psychological theory. Contents include: Placebo
effect; Kicking the habit; Hallucinations; Positive psychology;
Emotional intelligence; IQ and you; Multiple intelligences; The
Rorschach inkblot test; Detecting lies; Obedience to authority;
Self-sacrifice or selfishness; Gambler's fallacy; Remembrance of
things past; Artificial intelligence; Tip-of-the-tongue phenomenon;
Psychosexual stages; Tabula rasa; Phrenology; Dyslexia.
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