While much attention has been paid to the making of Paris in the
work of writers and artists, little is known about the city as
defined and created by the fashion media. Filling this gap in
studies of the French capital, this original and illuminating book
focuses on how the French fashion press--with its rich conjunction
of words and images--has been able to construct Paris as a leading
world fashion city.
Based in an original analysis of fashion writing and images in
contemporary French fashion magazines and newspapers, the book
shows how the fashion media have been central to the consecration
of the city of Paris on the fashion map, as well as its celebration
in the collective imaginary. Agnes Rocamora explores, for example,
the figures of "la Parisienne" and "la passante" (the female passer
by), and the presence of the Eiffel tower in fashion visuals. She
gives attention to the continuum between the French journalistic
discourse and that of cultural forms such as films, paintings and
literature, thus revealing the persistence across texts and time of
visions of Paris and shedding light on the production and
reproduction of the Paris myth.
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