The aim of the book is to present the war in its two
versions and dimensions, i.e., the media image and the human
factor. The choice of these two areas has not been random. Due to
the situation, communication, also the one that mobilizes and
shapes attitudes toward war, has moved to the Internet. From the
first days of the war, pieces of information have generated various
emotions, which translated into individual feelings, but also
evoked broadly understood movement—in the area of spreading (dis)
information and direct behavior. This movement was multi-level—we
see the mobilization of people in the area of conspiracy theories,
the expression of difficult emotions in memes, as well as a test of
strength in the information war between Russia and Ukraine. The
presentation of Volodymir and Olena Zelenski in the media also had
an undeniable impact of mobilization, and their attitude built the
image of heroic Ukraine from the very beginning. These and other
relationships between the indicated factors are presented in the
book.
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