The Management of Intangibles - The Organisation's Most Valuable Assets (Hardcover)

The subject of Intangibles and knowledge management is becoming increasingly significant, particularly in the realms of finance, marketing and strategy. Intangibles are the nebulous but vital aspects of companies, for example, R&D, knowledge creation, corporate identity and marketing and advertising expenditures, which are now unanimously considered to be the most important factors in the strategic positioning of organisations today. This comprehensive volume provides an integrated and original approach to intangible resource management and an evaluation of their contribution to the establishment of competitive advantage in the market place.

Related link: International association for Management of technology webpage
eBook available with sample pages: 0203465032

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Advances in Management and Business Studies
Release date:	November 2002
First published:	2003
Authors:	Ahmed Bounfour
Dimensions:	234 x 156 x 24mm (L x W x T)
Format:	Hardcover
Pages:	336
ISBN-13:	978-0-415-22493-2
Categories:	Books > Business & Economics > Business & management > Business competition Books > Business & Economics > Business & management > Management of specific areas > General
LSN:	0-415-22493-4
Barcode:	9780415224932

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