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Harnessing the Military's Voice - An Argument for a Greater Role in Public Diplomacy by the U.S. Military (Paperback)
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Harnessing the Military's Voice - An Argument for a Greater Role in Public Diplomacy by the U.S. Military (Paperback)
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Since 9/11 many articles have been written, studies undertaken and
recommendations made in an effort to repair America's hemorrhaging
public diplomacy (PD) capabilities. However, these efforts,
intended to serve as holistic reviews of the U.S. public diplomacy
apparatus, fail to adequately address the existing shortcomings
within the Department of Defense (DoD) or, more importantly, to
truly explore methods to better harness the military's significant
potential to enhance the country's public diplomacy capability. Its
size, budget and overseas presence make DoD perhaps the most
powerful voice for U.S. public diplomacy, which in turn warrant a
more detailed and critical review of its role and capabilities. To
gain a full understanding of the issues and gather information
relevant to making the recommendations included in the report, the
authors conducted: " A thorough review of existing public diplomacy
studies, draft directives, policy proposals and scholarly writings,
with particular focus on those findings and recommendations that
addressed the military " A review of existing doctrine and training
programs to discern the extent to which they addressed public
diplomacy " Interviews with relevant DoD, Department of State
(DoS), Defense Science Board (DSB) and other agency officials and
public diplomacy experts to gain insights into current efforts and
challenges associated with DoD's attempts to define its public
diplomacy role " Interviews with selected military leaders to
garner insights from their personal experiences during recent
deployments The authors then analyzed the available data to
determine the key findings suggested by the information and
developed a set of specific recommendations matched to each of the
findings. This study, while not sufficiently comprehensive to
address every aspect of DoD's public diplomacy task, does discern a
number of significant issues that, if addressed, would likely
improve both the military's ability to win heart minds and
General
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