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Gender and Relatability in Digital Culture - Managing Affect, Intimacy and Value (Paperback, Softcover reprint of the original 1st ed. 2019)
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Gender and Relatability in Digital Culture - Managing Affect, Intimacy and Value (Paperback, Softcover reprint of the original 1st ed. 2019)
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This book explores the practices and the politics of relatable
femininity in intimate digital social spaces. Examining a GIF-based
digital culture on Tumblr, the author considers how young women
produce relatability through humorous, generalisable
representations of embarrassment, frustration, and resilience in
everyday situations. Relatability is examined as an affective
relation that offers the feeling of sameness and female friendship
amongst young women. However, this relation is based on young
women's ability to competently negotiate the 'feeling rules' that
govern youthful femininity. Such classed and racialised feeling
rules require young women to perfect the performance of normalcy:
they must mix self-deprecation with positivity; they must be
relatably flawed but not actual 'failures'. Situated in debates
about postfeminism, self-representation and digital identity, this
book connects understandings of digital visual culture to gender,
race, and class, and neoliberal imperatives to perform the 'right
feelings'. Gender and Relatability in Digital Culture will be of
interest to students and scholars across a range of disciplines
including gender studies, cultural studies, sociology, and media
studies.
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