Can West and East ever understand each other? In this extraordinary
book one of the world's leading Muslim scholars explores an area
which has been almost entirely neglected by scholars in the field -
the area of postmodernism and Islam. This landmark work is
startling and constantly perceptive in its exploration of Western
and Islamic culture. Emphasizing the role of the mass media in
shaping our understanding of East-West relations, Akbar S. Ahmed
analyses the ways in which the media turned events like the Salman
Rushdie affair and the Gulf war into a carnival of spectacle and
entertainment. He makes use of the postmodern theme of the
displaced, circulating image to show how images are used to tell
stories - stories which are not always helpful or accurate. In this
new, revised edition, Akbar S. Ahmed includes a remarkable and
stimulating new preface, in which he reconsiders this topic in the
light of the contemporary, post September 11th, world.
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