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Transformation of Strategic Alliances in Emerging Markets - Volume I (Hardcover)
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Transformation of Strategic Alliances in Emerging Markets - Volume I (Hardcover)
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There is much research into strategic business alliances in
emerging markets, but none focuses on this form of collaboration
within Europe's emerging economies. This is a critical absence, as
the European transition region is not only different from other
European and Western regions but also from other regions with
developing economies. Partners in the European transition region
have unique cultural and social backgrounds, and consequently,
unique ways of doing business. Transformations of Strategic
Alliances in Emerging Markets focuses on this important gap. This
book, the first of a two-volume set, makes a unique contribution to
emerging market research by investigating the transformation of
alliances in Eastern and central Europe over the past forty years.
It provides a conceptual framework to describe and analyse the
formation, development and functional mechanisms of strategic
alliances in the European transition region, ultimately offering an
in-depth overview of the challenges and opportunities around
strategic alliance formation in emerging European markets.
Transformations of Strategic Alliances in Emerging Markets, Volume
I, is a must-read for academics and postgraduate students of
development economics and business administration.
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