Definitive Guide to Entertainment Marketing, The - Bringing the Moguls, the Media, and the Magic to the World (Paperback, 2nd edition)

Entertainment Marketing NOW: Every Platform, Technology, and Opportunity Covers film, cable, broadcast, music, sports, publishing, social media, gaming, and more Reflects powerful trends ranging from smartphones to globalization Demonstrates breakthrough strategies integrating advertising, promotion, PR, and online content distribution By industry insiders with decades of experience as leaders and consultants Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever-and it's changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow...any content, on any platform, in any market, worldwide. You'll master innovative new ways to grab consumers' attention and wallets fast...make your experiences wannasee, haftasee, mustsee...drive more value through social platforms, mobile technologies, and integrated marketing strategies...overcome challenges ranging from bad buzz to piracy...fully leverage licensing, merchandising, and sponsorships...and successfully market all forms of entertainment.

General

Imprint:	Pearson FT Press
Country of origin:	United States
Release date:	June 2013
First published:	2013
Authors:	Al. Lieberman • Pat Esgate
Dimensions:	100 x 100 x 100mm (L x W x H)
Format:	Paperback
Pages:	304
Edition:	2nd edition
ISBN-13:	978-0-13-419467-7
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Sales & marketing management Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries Promotions
LSN:	0-13-419467-5
Barcode:	9780134194677

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