This is the loose-leaf version of Contemporary Sport Management,
Seventh Edition With HKPropel Access, which offers students a less
expensive, printed version of the text. Keeping pace with the
rapidly evolving field of sport management, Contemporary Sport
Management, the authoritative introductory text in the field,
returns with a thoroughly updated seventh edition. Over 50
contributors with a diverse array of cultural and educational
backgrounds deliver a complete and contemporary overview of the
field, presented in full color for a visually engaging read. With a
simplified structure to reflect current demands of the profession
and addressing all the Common Professional Component topics
outlined by the Commission on Sport Management Accreditation
(COSMA), Contemporary Sport Management, Seventh Edition With
HKPropel Access, is organized into three parts. Part I,
Introduction to Sport Management, provides an overview of the field
and leadership concepts associated with it. Part II, Sport
Management Sites, details the major settings in which many sport
management careers are carried out, including new content on sport
participation across the life span. In part III, Sport Management
Functions, readers will learn about the key functional areas of
sport management, including sport marketing, sport communication,
sport facility and event management, and more, with new content on
sales as a career path. New and updated content throughout this
edition allows students to stay on the leading edge of the field:
Discussion of the evolution of esports, fantasy sports, and sport
betting Content covering emerging technologies in sport management,
including streaming, artificial intelligence (AI), augmented
reality (AR), and virtual reality (VR) New case study sidebars with
short-answer questions Recommended Case Studies in Sport Management
journal articles for each chapter, designed to promote critical
thinking and demonstrate understanding of chapter content Related
student learning activities and recommended articles are now
delivered through HKPropel. These supplemental materials are
designed to increase student engagement and enhance understanding
of chapter content. With more than 200 activities, including
comprehension activities, web activities, and Day in the Life
activities tied to professional profiles, students will be
challenged to think critically about sport management as both a
field of study and a vibrant professional environment with a
variety of career paths, and they will develop insight into issues
they will encounter in their careers. Chapter quizzes are also
included and can be assigned by instructors. Contemporary Sport
Management, Seventh Edition, will broaden students' understanding
of sport management issues, emphasizing critical thinking, ethics,
and diversity while providing students with an introduction to all
the aspects of the field they need to know as they prepare to enter
the profession. Note: A code for accessing HKPropel is included
with all new print books.
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