Knowledge work is now the reigning business paradigm and affects
even the world of higher education. But what perspective can the
knowledge of the humanities and arts contribute to a world of
knowledge work whose primary mission is business? And what is the
role of information technology as both the servant of the knowledge
economy and the medium of a new technological cool? In The Laws of
Cool, Alan Liu reflects on these questions as he considers the
emergence of new information technologies and their profound
influence on the forms and practices of knowledge. Liu first
explores the nature of postindustrial corporate culture, studies
the rise of digital technologies, and charts their dramatic effect
on business. He then shows how such technologies have given rise to
a new high-tech culture of cool. At the core of this book are an
assessment of this new cool and a measured consideration of its
potential and limitations as a popular new humanism. According to
Liu, cool at once mimics and resists the postindustrial credo of
innovation and creative destruction, which holds that the old must
perpetually give way to the new. Information, he maintains, is no
longer used by the cool just
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