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Public Relations Management in Africa Volume 1 - Exploring Organisational Impact (1st ed. 2023)
Loot Price: R4,496
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Public Relations Management in Africa Volume 1 - Exploring Organisational Impact (1st ed. 2023)
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This two-part volume examines current pedagogical modules, research
directions and other emerging issues in public relations and
communication management in Africa. In comparison to its Western
and Asian counterparts, the literature on public relations
management in Africa is limited, and much of it is examined through
the lenses of Western philosophies and pedagogies that do not
generally resonate with Africa's socioeconomic, political, and
cultural contexts. This book aims to change that. Through
analyzing the organizational dynamic, Volume 1 brings together
contributors from across Africa to provide valuable insights into
how public relations contributes to organizational effectiveness on
the continent. Chapters discussed include a review of public
relations research in Africa, the role of the African CEO as a
public relations activist, the use of social and digital media in
public relations, the measurement and evaluation of communication
programs, and the implications of the fourth industrial revolution
on public relations practice in Africa. Providing important
pathways and overviews of public relations management in Africa,
this volume not only highlights current practices but offers
insights into the future of the practice within its evolving global
landscape.
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