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Public Relations Management in Africa Volume 2 - The Practical, the Conceptual and the Empirical (1st ed. 2023)
Loot Price: R3,703
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Public Relations Management in Africa Volume 2 - The Practical, the Conceptual and the Empirical (1st ed. 2023)
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This two-part volume, the first of its kind, examines current
pedagogical modules and research directions in public relations and
communication management, identifying emerging issues driving the
practice in Africa. In comparison to its Western and Asian
counterparts, literature on public relations management in Africa
is limited, and much of it is examined through the lenses of
Western philosophies and pedagogies, failing to reflect Africa's
socioeconomic, political, and cultural contexts. This project aims
to change that. ​ Albert Volume 2 brings together African
scholars, moving beyond organizational impact to share the wider
theoretical and practical perspectives on the practice of public
relations on the continent, within its cultural, global, and
technological milieu.Through conceptual discussions and empirical
analyses, this volume shows how Africa is gradually coming out of
the shadows of the Western world by building a body of knowledge
the reflects the nature of public relations management on the
continent. Chapters cover: how public relations contributes to
strategic management in Africa; health communication and public
relations management; strategic management of issues, as well as
the implications of the fourth industrial revolution for public
relations practice in Africa.
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