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Books > Language & Literature > Language & linguistics > Semantics (meaning)
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Metaphor: Implications and Applications - Implications and Applications (Hardcover)
Loot Price: R4,153
Discovery Miles 41 530
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Metaphor: Implications and Applications - Implications and Applications (Hardcover)
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Total price: R4,173
Discovery Miles: 41 730
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Research on metaphor has been dominated by Aristotelian questions
of processes in metaphor understanding. Although this area is
important, it leaves unasked Platonic questions of how structures
of the mind affect such processes. Moreover, there has been
relatively little work on how metaphors affect human behavior.
Although there are numerous postdictive or speculative accounts of
the power of metaphors to affect human behavior in particular
areas, such as clinical or political arenas, empirical verification
of these accounts has been sparse.
To fill this void, the editors have compiled this work dedicated
to empirical examination of how metaphors affect human behavior and
understanding. The book is divided into four sections: metaphor and
pragmatics, clinical uses of metaphor, metaphor and politics, and
other applications of metaphor. Chapters contained within these
sections attempt to merge Aristotelian questions with Platonic
ones.
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