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Persuasion in Parallel - How Information Changes Minds about Politics (Paperback) Loot Price: R874
Discovery Miles 8 740
Persuasion in Parallel - How Information Changes Minds about Politics (Paperback): Alexander Coppock

Persuasion in Parallel - How Information Changes Minds about Politics (Paperback)

Alexander Coppock

Series: Chicago Studies in American Politics

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Loot Price R874 Discovery Miles 8 740 | Repayment Terms: R82 pm x 12*

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A bold re-examination of how political attitudes change in response to information. Many mistakenly believe that it is fruitless to try to persuade those who disagree with them about politics. However, Persuasion in Parallel shows that individuals do, in fact, change their minds in response to information, with partisans on either side of the political aisle updating their views roughly in parallel. This book challenges the dominant view that persuasive information can often backfire because people are supposedly motivated to reason against information they dislike. Drawing on evidence from a series of randomized controlled trials, the book shows that the backfire response is rare to nonexistent. Instead, it shows that most everyone updates in the direction of information, at least a little bit. The political upshot of this work is that the other side is not lost. Even messages we don't like can move us in the right direction.

General

Imprint: University of Chicago Press
Country of origin: United States
Series: Chicago Studies in American Politics
Release date: 2023
Authors: Alexander Coppock
Dimensions: 229 x 152 x 8mm (L x W x T)
Format: Paperback
Pages: 216
ISBN-13: 978-0-226-82184-9
Categories: Books > Social sciences > Politics & government > General
LSN: 0-226-82184-6
Barcode: 9780226821849

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