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Achieving Brand Loyalty in China through After-Sales Services - With a Particular Focus on the Influences of Cultural Determinants (Paperback, 1st ed. 2016) Loot Price: R2,414
Discovery Miles 24 140
Repayment Terms: R226 pm x 12*
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Achieving Brand Loyalty in China through After-Sales Services - With a Particular Focus on the Influences of Cultural...

Achieving Brand Loyalty in China through After-Sales Services - With a Particular Focus on the Influences of Cultural Determinants (Paperback, 1st ed. 2016)

Alexander Frass

Series: Business Analytics

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Loot Price R2,414 Discovery Miles 24 140 | Repayment Terms: R226 pm x 12*

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This paper provides a guideline for how the entire process chain of automotive after-sales services could be researched in China. In addition, Schwartz's individual level value theory is introduced as a beneficial operationalisation approach to cultural marketing. So, values are modelled as exogenous variables in order to show which ones are really causal. A total of 301 Chinese workshop customers were surveyed to assess the critical success factors of after-sales services via partial least squares structural equation modelling. After-sales services have become very important in the automobile industry. However, this area has not been sufficiently researched, particularly with regard to China, the most important car market globally.

General

Imprint: Springer Gabler
Country of origin: Germany
Series: Business Analytics
Release date: June 2016
First published: 2016
Authors: Alexander Frass
Dimensions: 210 x 148 x 18mm (L x W x T)
Format: Paperback
Pages: 317
Edition: 1st ed. 2016
ISBN-13: 978-3-658-14366-4
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
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LSN: 3-658-14366-5
Barcode: 9783658143664

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