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Urban Innovation Networks - Understanding the City as a Strategic Resource (Hardcover, 1st ed. 2016)
Loot Price: R1,790
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Urban Innovation Networks - Understanding the City as a Strategic Resource (Hardcover, 1st ed. 2016)
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This book offers fresh insights into how companies can engage with,
and make use of, the modern metropolis. Based on actor-network
theory and the resource-based view of the firm, it demonstrates how
the contemporary city can be seen - and used - as a resource for
corporate innovation. The main argument is that companies have to
build what the author calls "urban innovation networks." After a
theory-based outline of such networks, the author demonstrates the
extent to which different institutional players - companies such as
Audi, Ikea and Siemens, but also arts institutions like the Haus
der Kunst in Munich - are already working to create them. The book
combines management thinking with urban theory and the sociology of
networks to create a unique blend of different views of capitalism
and space, offering a new perspective on both the modern metropolis
and globally operating companies active within our distinctly urban
culture.
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