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Batman Saves the Congo - How Celebrities Disrupt the Politics of Development (Hardcover)
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Batman Saves the Congo - How Celebrities Disrupt the Politics of Development (Hardcover)
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How celebrity strategic partnerships are disrupting humanitarian
space Can a celebrity be a "disrupter," promoting strategic
partnerships to bring new ideas and funding to revitalize the
development field-or are celebrities just charismatic ambassadors
for big business? Examining the role of the rich and famous in
development and humanitarianism, Batman Saves the Congo argues that
celebrities do both, and that understanding why and how yields
insight into the realities of neoliberal development. In 2010,
entertainer Ben Affleck, known for his superhero performance as
Batman, launched the Eastern Congo Initiative to bring a new
approach to the region's development. This case study is central to
Batman Saves the Congo. Affleck's organization operates with
special access, diversified funding, and significant support of
elites within political, philanthropic, development, and
humanitarian circuits. This sets it apart from other development
organizations. With his convening power, Affleck has built
partnerships with those inside and outside development, staking
bipartisan political ground that is neither charity nor aid but
"good business." Such visible and recognizable celebrity
humanitarians are occupying the public domain yet not engaging
meaningfully with any public, argues Batman Saves the Congo. They
are an unruly bunch of new players in development who amplify
business solutions. As elite political participants, celebrities
shape development practices through strategic partnerships that are
both an innovative way to raise awareness and funding for neglected
causes and a troubling trend of unaccountable elite leadership in
North-South relations. Batman Saves the Congo helps illuminate the
power of celebritized business solutions and the development
contexts they create.
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