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Books > Social sciences > Politics & government > Political structure & processes > Political leaders & leadership
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Communicating and Strategising Leadership in British Elections - Follow the Leader? (Paperback, 1st ed. 2021)
Loot Price: R4,200
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Communicating and Strategising Leadership in British Elections - Follow the Leader? (Paperback, 1st ed. 2021)
Series: Palgrave Studies in Political Leadership
Expected to ship within 10 - 15 working days
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This book concentrates on the leaders of the Conservatives, Labour
and Liberal Democrats in British general election campaigns between
2010 and 2019, by exploring where they visit during the campaign
and why, the impact they have, and how leadership is represented in
the Press. It establishes the key strategic underpinnings for their
visits, and the types of activities they undertake - in a uniquely
British context. The degree to which leaders - and their visits -
form an important dimension of voter behaviour is also considered.
Moreover, the book explores how the Press delve into the personal
lives of lesser-known opposition leaders and scrutinise the
policies of Prime Ministers. The types of visits by leaders that
become newsworthy are identified alongside their importance as a
framing tool in election reporting. Beyond the leaders themselves,
press reporting on their personal relationships is scrutinised,
showing an increased acceptance of active partnership.
General
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