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American Glamour and the Evolution of Modern Architecture (Hardcover)
Loot Price: R2,127
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American Glamour and the Evolution of Modern Architecture (Hardcover)
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The rise of luxury and sophistication in mid-century modern
architecture and design The sleek lines and gleaming facades of the
architecture of the late 1940s and 1950s reflect a culture
fascinated by the promise of the Jet Age. Buildings like Eero
Saarinen's TWA Terminal at JFK Airport and Philip Johnson's Four
Seasons Restaurant retain a thrilling allure, seeming to transform
the ordinary into the extraordinary. In this work, distinguished
architectural historian Alice Friedman draws on a vast range of
sources to argue that the aesthetics of mid-century modern
architecture reflect an increasing fascination with "glamour," a
term widely used in those years to characterize objects, people,
and experiences as luxurious, expressive, and even magical.
Featuring assessments of architectural examples ranging from Mies
van der Rohe's monolithic Seagram Building to Elvis Presley's
sprawling Graceland estate, as well as vintage photographs,
advertisements, and posters, this book argues that new audiences
and client groups with tastes rooted in popular entertainment made
their presence felt in the cultural marketplace during the postwar
period. The author suggests that American and European architecture
and design increasingly reflected the values of a burgeoning
consumer society, including a fundamental confidence in the power
of material objects to transform the identity and status of those
who owned them.
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