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Media Economics - Theory and Practice (Paperback, 3rd edition)
Loot Price: R2,270
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Media Economics - Theory and Practice (Paperback, 3rd edition)
Series: Routledge Communication Series
Expected to ship within 10 - 15 working days
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"Media Economics: Theory and Practice" focuses on the basic
principles of economics in the business sector and applies them to
contemporary media industries. This text examines the process of
media economics decision making through an exploration of key
topics, such as industrial restructuring, regulatory constraints
upon media operations, and changing economic value, providing key
insights into media business activities. With the structure and
value of media industries changing rapidly and sometimes
dramatically, this text moves beyond a basic documentation of
historical patterns to help readers understand the mechanics of
change, offering insight into the processes reproducing
contemporary trends in media economics.
Thoroughly updated in this third edition, "Media Economics" focuses
on the primary concerns of media economics, the techniques of
economic and business analysis, and the overall characteristics of
the media environment; and explores contemporary business practices
within specific media industries, including newspaper, magazine,
television, cable, movie, radio advertising, music, and online
industries. New for this edition are chapters on the advertising,
book publishing, and magazine publishing industries. Chapters
contributed by expert scholars and researchers provide substantial
discussions of the crucial topics and issues in the media industry
sectors, and emphasize both domestic and international businesses.
Offering a thorough examination of the economic factors and forces
concerning the media industries, "Media Economics" is appropriate
for use as a course text for advanced media management and
economics students. It also serves as an indispensablereference for
scholars and researchers in media business arenas.
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