Identity and Ideology in Digital Food Discourse - Social Media Interactions Across Cultural Contexts (Paperback)

Exploring food-related interactions in various digital and cultural contexts, this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social, cultural, and political consequence. The chapters reveal how social media users employ language, images, and videos to construct identities and ideologies that both encompass and transcend food. Drawing on various discourse analytic frameworks to digital communication, contributors examine interactions across Facebook, Twitter, YouTube, and Instagram. From the multimodal discourse of a Korean livestreaming online eating show, to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter, this book shows how language and multimodal resources serve not only to communicate about food, but also as a means of accomplishing key aspects of everyday social life.

General

Imprint:	Bloomsbury Academic
Country of origin:	United Kingdom
Release date:	May 2022
Editors:	Alla Tovares • Cynthia Gordon
Dimensions:	234 x 156mm (L x W)
Format:	Paperback
Pages:	280
ISBN-13:	978-1-350-18924-9
Categories:	Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Customs Promotions
LSN:	1-350-18924-3
Barcode:	9781350189249

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