The development of the festival and event industry has seen
large scale growth and extensive government support as a result of
objectives to enhance and project the image of place and leverage
positive sponsorship and regeneration opportunities. As we move
deeper into austerity measures prompted by economic recession,
community festivals and events as a sacred or profane time of
celebration can be considered even more important than ever
before.
This book for the first time explores the role and importance of
community, culture and its impact through festivals and events.
Split into two distinct sections, the first introduces key themes
and concepts, contextualises local traditions and culture, and
investigates how festivals and events can act as a catalyst for
tourism and create a sense of community. It then questions the
social and political nature of festivals and community events
through examining their ownership. The second section focuses on
communities themselves, seeking to examine and discuss key emerging
themes in community event studies such as; the role of diaspora,
imagined communities, pride and identity, history, producing and
consuming space and place, authenticity, multi-ethnic communities.
Examples are drawn internationally from Portugal, The Dominican
Republic, the USA, Malaysia, Malta, Finland and Australia making
this book truly international.
This significant volume will be valuable reading for students
and academics across the fields of Event, Tourism and Hospitality
studies as well as other social science disciplines.
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