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The Influence of Advertising's Affective Qualities on Consumer Response (Paperback) Loot Price: R407
Discovery Miles 4 070
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The Influence of Advertising's Affective Qualities on Consumer Response (Paperback): Alvin J. Silk, Terry G. Vavra

The Influence of Advertising's Affective Qualities on Consumer Response (Paperback)

Alvin J. Silk, Terry G. Vavra

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Loot Price R407 Discovery Miles 4 070

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General

Imprint: Legare Street Press
Release date: October 2022
Authors: Alvin J. Silk • Terry G. Vavra
Dimensions: 234 x 156 x 5mm (L x W x T)
Format: Paperback - Trade
Pages: 100
ISBN-13: 978-1-01-860062-8
Categories: Books
LSN: 1-01-860062-0
Barcode: 9781018600628

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