Millennials Killed the Video Star - MTV's Transition to Reality Programming (Hardcover)

Between 1995 and 2000, the number of music videos airing on MTV dropped by 36 percent. As an alternative to the twenty-four-hour video jukebox the channel had offered during its early years, MTV created an original cycle of scripted reality shows, including Laguna Beach, The Hills, The City, Catfish, and Jersey Shore, which were aimed at predominantly white youth audiences. In Millennials Killed the Video Star Amanda Ann Klein examines the historical, cultural, and industrial factors leading to MTV's shift away from music videos to reality programming in the early 2000s and 2010s. Drawing on interviews with industry workers from programs such as The Real World and Teen Mom, Klein demonstrates how MTV generated a coherent discourse on youth and identity by intentionally leveraging stereotypes about race, ethnicity, gender, and class. Klein explores how this production cycle, which showcased a variety of ways of being in the world, has played a role in identity construction in contemporary youth culture-ultimately shaping the ways in which Millennial audiences of the 2000s thought about, talked about, and embraced a variety of identities.

General

Imprint:	Duke University Press
Country of origin:	United States
Release date:	February 2021
First published:	2021
Authors:	Amanda Ann Klein
Dimensions:	229 x 152mm (L x W)
Format:	Hardcover - Cloth over boards
Pages:	256
ISBN-13:	978-1-4780-1026-5
Categories:	Books > Arts & Architecture > Performing arts > Television Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture Books > Social sciences > Sociology, social studies > Gender studies > General Promotions
LSN:	1-4780-1026-6
Barcode:	9781478010265

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