This book is the first to document the visual history of print
advertising in Australia and in so doing provides a valuable
illustrated social history of Australia. Charles Troedel (18351906)
was a master printer and lithographer, and the face behind the
production of most of Australias early advertising posters, product
labels, and other print ephemera, as well as the iconic Melbourne
Album. Troedels catalogue of lithographs trace the production and
evolution of nineteenth century commerce and culture -- in the
home, at the bar, in health, hygiene and housework, with fashion
and style and in leisurely pursuits -- defining the legal
categories under which this content was protected and the way
advertising came to be regulated. Lavishly illustrated with over 70
colour prints from the Troedel archive. Plus full reproduction of
all 24 plates of The Melbourne Album (lithographic views of
Melbourne from 18631864).
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