Printed on Stone: The Lithographs of Charles Troedel (Hardcover)

This book is the first to document the visual history of print advertising in Australia and in so doing provides a valuable illustrated social history of Australia. Charles Troedel (18351906) was a master printer and lithographer, and the face behind the production of most of Australias early advertising posters, product labels, and other print ephemera, as well as the iconic Melbourne Album. Troedels catalogue of lithographs trace the production and evolution of nineteenth century commerce and culture -- in the home, at the bar, in health, hygiene and housework, with fashion and style and in leisurely pursuits -- defining the legal categories under which this content was protected and the way advertising came to be regulated. Lavishly illustrated with over 70 colour prints from the Troedel archive. Plus full reproduction of all 24 plates of The Melbourne Album (lithographic views of Melbourne from 18631864).

General

Imprint:	Melbourne Books
Country of origin:	Australia
Release date:	June 2020
Authors:	Amanda Scardamaglia
Dimensions:	281 x 227 x 22mm (L x W x T)
Format:	Hardcover - Paper over boards
Pages:	256
ISBN-13:	978-1-925556-49-0
Categories:	Books > Arts & Architecture > History of art / art & design styles > General Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-925556-49-2
Barcode:	9781925556490

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