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Web Search: Public Searching of the Web (Paperback, 1st ed. Softcover of orig. ed. 2004)
Loot Price: R2,769
Discovery Miles 27 690
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Web Search: Public Searching of the Web (Paperback, 1st ed. Softcover of orig. ed. 2004)
Series: Information Science and Knowledge Management, 6
Expected to ship within 10 - 15 working days
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This book brings together results from the Web search studies we
conducted from 1997 through 2004. The aim of our studies has been
twofold: to examine how the public at large searches the Web and to
highlight trends in public Web searching. The eight-year period
from 1997 to 2004 saw the beginnings and maturity of public Web
searching. Commercial Web search engines have come and gone, or
endured, through the fall of the dot.com companies. We saw the rise
and, in some cases, the demise of several high profile, publicly
available Web search engines. The study of the Web search is an
exciting and important area of interdisciplinary research. Our book
provides a valuable insight into the growth and development of
human interaction with Web search engines. In this book, our focus
is on the human aspect of the interaction between user and Web
search engine. We do not investigate the Web search engines
themselves or their constantly changing interfaces, algorithms and
features. We focus on exploring the cognitive and user aspects of
public Web searching in the aggregate. We use a variety of
quantitative and qualitative methods within the overall methodology
known as transaction log analysis.
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