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Books > Business & Economics > Economics
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Communicating Through a Pandemic - A Chronicle of Experiences, Lessons Learned, and a Vision for the Future (Hardcover)
Loot Price: R3,605
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Communicating Through a Pandemic - A Chronicle of Experiences, Lessons Learned, and a Vision for the Future (Hardcover)
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Outbreaks, epidemics, and pandemics are nothing new. Over the last
several decades, we have been through numerous—Zika, Ebola, H1N1.
The COVID‐19 pandemic, however, has challenged us like never
before. During this time, we have struggled to work remotely, to
balance work and children’s school schedules, and to manage
finances in the face of lost or furloughed jobs. We have worried
about our loved ones getting sick and being able to support
themselves, and we have faced the loneliness that comes with social
distancing. It has affected us individually and globally—but we
have not all experienced this pandemic in exactly the same way.
Some communities have been hit harder in terms of sickness and
death rates from COVID‐19. Many have felt the economic pressures
of the pandemic more acutely. Still others have struggled
disproportionately with the mental health impacts. Context has
mattered in this pandemic. There is one common thread that runs
through everything we have experienced though: the role that
communication has played in managing this pandemic. Whether we are
talking about communication about the virus and mitigation
strategies, communication between friends and family, the urgent
crisis resulting in mis- and dis-information, our complex and
diffuse media environment, or new workplace communication
strategies, communication has been front and center in this
pandemic. The role of communication has been integral to the
success and failure of our ability to respond and adapt to and
begin to recover from this pandemic—as individuals, collectively
as communities, and as countries. As a result, issues such as
preparedness, misinformation, literacy and comprehension of virus
and vaccine science, health equity and mental health have all
gained increased awareness during this time. This book unpacks the
many and varied roles that communication has played over the course
of this pandemic, in order to help public health professionals,
marketers and health communicators, and policymakers alike to
understand what we have been through, what has worked well, and
what we have struggled with. It will help us learn from our
experiences, so we communicate through pandemics more successfully
in the future.
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