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WhatsApp - From a one-to-one Messaging App to a Global Communication Platform
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WhatsApp - From a one-to-one Messaging App to a Global Communication Platform
Series: Digital Media and Society
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In the 2010s, as messaging apps replaced SMS to become the main
communication technologies for millions of people around the world,
WhatsApp rose above its rivals to become a global communication
platform. In this book, Amelia Johns, Ariadna Matamoros-Fernandez
and Emma Baulch provide a comprehensive account of WhatsApp’s
global growth. They begin with its emergence from a messaging app
to its purchase by Meta in 2014, which, they argue, transformed
WhatsApp from a simple, ‘gimmickless’ app into a global
communication platform. Understanding this development can shed
light on the current status of WhatsApp in relation to rivals, the
trajectory of Meta’s industrial development, and how global
digital economies and social media landscapes are evolving with the
rise of ‘Superapps’. This book explores how WhatsApp’s unique
characteristics mediate new kinds of social and commercial
transactions, how they pose new opportunities and challenges for
platform regulation, civic participation and democracy, and how
they give rise to new kinds of digital literacy as WhatsApp becomes
integrated into everyday digital cultures across the globe.
Accessibly written, this book is an essential resource for students
and scholars of digital media, cultural studies, and media and
communications, as well as anyone interested in the emergence and
growth of WhatsApp.
General
Imprint: |
Polity Press
|
Country of origin: |
United Kingdom |
Series: |
Digital Media and Society |
Release date: |
November 2023 |
First published: |
2023 |
Authors: |
Amelia Johns
• Ariadna Matamoros-Fernández
• Emma Baulch
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Pages: |
220 |
ISBN-13: |
978-1-5095-5052-4 |
Categories: |
Books
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LSN: |
1-5095-5052-6 |
Barcode: |
9781509550524 |
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