How can arts managers, artists, and art market observers approach
the study of economics? Accompanied by hand-drawn illustrations,
wide-ranging case studies, and expansive discussion resources, this
interdisciplinary microeconomics primer engages with complex - and,
at turns, political - questions of value and resourcefulness with
the artist or manager as the decision-maker and the gallery, museum
or studio as 'the firm'. Whitaker arms the reader with analytic and
creative tools that can be used in service to economic
sustainability for artists and organizations. By exploring the
complexities of economics in application to art, design and
creative industries, this book offers ways to approach the larger
world as an art project.
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