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Tequila - A Natural and Cultural History (Paperback, New)
Loot Price: R355
Discovery Miles 3 550
You Save: R67
(16%)
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Tequila - A Natural and Cultural History (Paperback, New)
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List price R422
Loot Price R355
Discovery Miles 3 550
You Save R67 (16%)
In stock. We should be able to ship in 1 working day. More are available from supplier.
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The array of bottles is impressive, their contents finely tuned to
varied tastes. But they all share the same roots in Mesoamerica's
natural bounty and human culture. The drink is tequila--more
properly, "mescal de tequila," the first mescal to be codified and
recognized by its geographic origin and the only one known
internationally by that name. In "ATequila! A Natural and Cultural
History," Ana G. Valenzuela-Zapata, the leading agronomist in
Mexico's tequila industry, and Gary Paul Nabhan, one of America's
most respected ethnobotanists, plumb the myth of tequila as they
introduce the natural history, economics, and cultural significance
of the plants cultivated for its production. Valenzuela-Zapata and
Nabhan take you into the agave fields of Mexico to convey their
passion for the century plant and its popular by-product. In the
labor-intensive business of producing quality mescal, the
cultivation of "tequila azul" is maintained through traditional
techniques passed down over generations. They tell how "jimadores"
seek out the mature agaves, strip the leaves, and remove the heavy
heads from the field; then they reveal how the roasting and
fermentation process brings out the flavors that cosmopolitan
palates crave. Today in Oaxaca it's not unusual to find small-scale
mescal-makers vending their wares in the market plaza, while in
Jalisco the scale of distillation facilities found near the town of
Tequila would be unrecognizable to old JosA(c) Cuervo.
Valenzuela-Zapata and Nabhan trace tequila's progress from its
modest beginnings to one of the world's favored spirits, tell how
innovations from cross-cultural exchanges made fortunes for Cuervo
and other distillers, and explain howthe meteoric rise in tequila
prices is due to an epidemic--one they predicted would
occur--linked to the industry's cultivation of just one type of
agave. The tequila industry today markets more than four hundred
distinct products through a variety of strategies that heighten the
liquor's mystique, and this book will educate readers about the
grades of tequila, from blanco to aAejo, and marks of distinction
for connoisseurs who pay up to two thousand dollars for a bottle.
"ATequila! A Natural and Cultural History" will feed anyone's
passion for the gift of the blue agave as it heightens their
appreciation for its rich heritage.
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