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Books > Business & Economics > Business & management > Business strategy
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Managing Startup Enterprises in Emerging Markets - Leadership Dynamics and Marketing Strategies (Hardcover, 1st ed. 2020)
Loot Price: R1,469
Discovery Miles 14 690
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Managing Startup Enterprises in Emerging Markets - Leadership Dynamics and Marketing Strategies (Hardcover, 1st ed. 2020)
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This book provides a comprehensive view of the entrepreneurial
dynamics within startups by analyzing their marketing strategies in
the context of exploiting new opportunities, enhancing stakeholder
values, and protecting their business ecosystem for continuous
growth. Managing startup enterprises is a complex managerial task,
as these businesses need to overcome the competition by
understanding thoroughly all the moves of rival firms in the
local-global markets. This book explores the incidence and severity
of problems pertaining to organizational design, marketing
strategy, the consumer-centric approach, and the transaction-based
approach faced by start-up enterprises in order to improve business
performance. This text will motivate future research on managing
start-up enterprises in terms of developing efficiency in
leadership and achieving market competitiveness and organizational
growth. It will serve as an important work to those studying
entrepreneurial leadership and marketing.
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