Managing Startup Enterprises in Emerging Markets - Leadership Dynamics and Marketing Strategies (Hardcover, 1st ed. 2020)

This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Release date:	October 2019
First published:	2020
Authors:	Ananya Rajagopal
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	182
Edition:	1st ed. 2020
ISBN-13:	978-3-03-028154-0
Categories:	Books > Business & Economics > Business & management > Business strategy Books > Business & Economics > Finance & accounting > Finance > Corporate finance Books > Business & Economics > Business & management > Management of specific areas > Research & development management Books > Business & Economics > Business & management > Sales & marketing > General Books > Money & Finance > Corporate finance
LSN:	3-03-028154-X
Barcode:	9783030281540

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